Social Media Mad Men
May 21st, 2015
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The Unexpected Spotlight: Leveraging Social Media to Respond to Organic Pop Culture Mentions

Written by: Alison Frenz

Brands and companies with strong identities are easy targets in pop culture. Saturday Night Live has been known to parody commercials like Boniva. Luxury brands are consistently referenced in Top 40 songs.

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health care consumption
Mar 19th, 2015
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Making the Consumption of Health Care Simpler: It’s the Little Things

Written by: Stephanie Budnick

Marketers and public relations professionals often focus on the product, its features and how it is unique. After reading Fast Company’s “11th Annual Innovation by Design” issue, I started to think about how small changes can differentiate one product from another when communicating and interacting with consumers and health care providers. This includes how we […]

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Media
Mar 11th, 2015
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Pass the Salt: Measuring Media Success Like an Intimate Dinner with Friends

Written by: Alyssa Bleiberg

Would you rather attend a large, lavish function of 200 guests, most of whom you’ve never met while being served subpar food OR enjoy a fabulous dinner with five of your closest friends?  If you are like me, you probably prefer the latter, time spent with the people you know, connect with the most, and […]

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