A Bit About B2

About Biosector 2

At Biosector 2 (B2), we are immersed in the ever changing marketplace to make a meaningful impact when treatment and health decisions are being made. We are healthcare communications specialists known for telling the right brand and disease state story at the right time and place.

We offer best-in-class communications strategy, digital and social media, issues management, stakeholder engagement, and analytics and measurement. We’ve launched award-winning public health campaigns across advocacy, trade and B2B strategic partnerships, launched groundbreaking social media programs, including the first product-branded Twitter channel, and excel in innovative scientific communications for our clients.

B2 is part of INC Research/inVentiv Health, an industry-changing new company, purpose-built to help the industry achieve a singular goal: Biopharmaceutical Acceleration. The coming together of two dedicated businesses allows us to address new market realities through clinical and commercial sharing expertise, data and insights to meet the needs of global biopharmaceutical companies of all sizes to speed the delivery of therapies to patients worldwide.

What makes us different?

Here at B2, we operate under core principles that speak to our commitment to each other and our approach to client service. Our core principles were carefully designed in collaboration with all B2ers to ensure they encapsulated all that we stand for and are a true reflection of our culture and people.

  • Core Principles
    Spot Light
    Spotlight - Jude Greenspan

    We spotlight those who embody these core principles in the work they do with clients. This quarter, we’re giving a shout out to: Jude Greenspan for embodying the “Be All In” core principle, leading the team on a big campaign launch, and doing it all with a positive attitude.

  • B2 Core Principles

    • We Don’t Settle

      We always challenge the status quo and look for new ways to improve our creativity, strategic counsel and people.

    • We Adapt

      We recognize our agency and our industry are in constant flux, and we're willing, able, and excited to be navigating it.

    • We Keep It Real

      We are committed to providing the best counsel for our clients, even if it means we don’t always say “yes.”

    • We Are “All In”

      From client work to building our culture, we show up, we give it our all and the results speak for themselves.

Meet our incredible leadership team.

Our leadership team not only brings our core principles to life, but they also inspire those around them to not settle, adapt, keep it real and be all in.

New York
Shared Leadership

Our Offices

  • New York

    450 West 15th Street

    Suite 602

    New York, NY 10011


  • London

    10 Bloomsbury Way

    London, United Kingdom, WC1A 2SL

    44 (0) 207 632 1800

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