As the Digital Strategy Lead for PR, Jock is responsible for growing inVentiv’s PR digital capabilities and integrated client base. Jock’s career in the healthcare industry has involved overseeing and implementing award winning end to end digital projects for global pharmaceutical companies, establishing a holistic approach to digital marketing strategy, encompassing multi-channel marketing, social, data, and analytics. Jock previously worked in the pharmaceutical industry for 10 years in a variety of roles including sales, training, and marketing. More recently, he co-founded a company out of the US in Chicago, Illinois that built an engagement platform mapping consumer behavior and providing psychographic data for brands and their agencies.
B2 is part of INC Research/inVentiv Health, an industry-changing new company, purpose-built to help the industry achieve a singular goal: Biopharmaceutical Acceleration. The coming together of two dedicated businesses allows us to address new market realities through clinical and commercial sharing expertise, data and insights to meet the needs of global biopharmaceutical companies of all sizes to speed the delivery of therapies to patients worldwide.