In today’s age, the topic of fertility treatment has become more main stream, with an increase in transparency around reproductive health and men and women delaying parenthood. According to the Centers for Disease Control and Prevention, infertility affects approximately 1 in 8 Americans. Furthermore, fertility treatments may take both a financial and emotional toll on people trying to start a family. In New York specifically, advocates and physicians have been leading a grassroots effort to change the fertility coverage law, working closely with legislative leaders. We’ve been tracking this hot topic and saw the recent news that New York State passed legislation to improve access to in vitro fertilization (IVF) and fertility preservation deemed medically necessary. This law will take effect in 2020 and is estimated to offer 2.4 million people in New York access to IVF insurance coverage and more than 4 million people access to fertility preservation. This win is an example of the power of advocacy and influence. As healthcare communicators, we understand the importance of authentic voices to enforce change.