Celebrities today are not just signing up to endorse products backed by big companies, but are taking things into their own hands and are developing their own products and content that they truly care about. Enter LeBron James, Cindy Crawford, Arnold Schwarzenegger and Lindsey Vonn, who recently launched a health and wellness company called Ladder, which will sell protein/energy products and curate content related to healthy living. As celebrities are important influencers of health, we are interested to see how this venture pans out! Read Alexandra Bruell’s article in the Wall Street Journal to learn more.

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