Digital platforms can be both a blessing and a curse – a blessing because they provide convenience and access over the old-fashioned paper way of handling things – and a curse because they come with a number of challenges, such as privacy issues. Recently, we’ve been seeing data breaches happening across many industries, such as healthcare, travel and retail, exposing data from millions of users worldwide, and damaging the reputations of a number of companies. This has been an issue in the past (remember Target, Home Depot Inc. and Equifax?) and has resurfaced in recent months (think Facebook). Given the concerns these data breaches have uncovered, as the healthcare industry continues to use digital platforms to engage stakeholders, we as marketers have a responsibility to come up with proactive solutions to protect personal and confidential consumer data, and work with appropriate stakeholders to discover vulnerabilities before it’s too late.

  • The U.S Department of Health and Human Services is conducting an investigation into Banner Health regarding a breach that potentially compromised the data of 3.7 million patients. View Now
  • Middletown Medical notified more than 63,000 patients that their data, such as names, client identification numbers, birthdates and radiology services, may have been breached due to an issue with a radiology interface. View Now
  • BJC HealthCare revealed that a misconfigured server compromised more than 33,000 patient records for a period of nine months. Data included patients’ names, addresses, telephone numbers, dates of birth, Social Security numbers, driver’s license number, insurance details and treatment-related information. View Now
  • Blue Shield of California admitted to a data breach exposing subscriber names, addresses, phone numbers, identification numbers and Blue Shield Medicare Advantage plan numbers. The breach involved an insurance broker unapproved to receive patient information. View Now
  • Under Armour notified users of its MyFitnessPal app of a security breach affecting 150 million users. Usernames, email addresses and passwords were impacted. View Now
  • Delta Air Lines and Sears revealed that a data breach at [24], an online customer services vendor, may have compromised the credit card information of hundreds of thousands of customers. Kmart, which is owned by Sears Holdings, and BestBuy were also affected by the breach. View Now
  • Orbitz admitted that hackers may have accessed the personal data of more than 880,000 accounts. The breach included phone numbers, email addresses and billing addresses. View Now