Fortune’s Clinton Leaf notes that seniors are at the center of the the potential M&A deal between Walmart and Humana. Millions of seniors turn to Walmart to shop for groceries, obtain prescriptions and visit primary care clinics. A merger is a no-brainer for Humana, a company where the majority of its revenues come from this population via Medicare and prescription drug plans for seniors. PR campaigns should consider partnerships with companies like Walmart to reach seniors exactly where they are.

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