Positive influence, innocent lies and/or deception? A creative marketing approach aimed at getting kids to eat more healthy foods has some questioning whether Kraft’s “salad frosting” (i.e., Ranch dressing packaged and labeled as such in a tube) and “#LieLikeAParent” campaign is a good or bad thing. Some parents will do anything to try to get their kids to eat fruit and veggies (many kids don’t get enough); however, as Hamza Shaban from The Washington Post highlights, “research suggests that more straightforward approaches to healthier eating, such as pairing vegetables with certain entrees, may be effective, while strategies that rely on deception probably won’t be carried on as lifelong habits.” We tend to agree. Read more here.

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