An MM&M article from Sarah Mahoney stems from a conversation with millennials about healthcare marketing, debunking many millennial myths along the way. While healthcare marketers focus on tapping influencers and social channels to reach this generation, the truth is these millennials believe healthcare marketers should work with influencers who aren’t oversaturated and who share a “transparent and relatable story in terms of scientific product benefits.” Millennials admit they trust their friends but beyond discussions with one another on Facebook, they truly desire credible expert advice. Perhaps consider a credible expert to your millennial audience for your next announcement.

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