A new study found that representation in ads correlated with an increase in both stock price and public perception. But diversity is more than including women and POC in ads, it’s representing the LGBTQ+ community and depicting individuals with a disability, which is where diversity started to fall off. Research found less than 1% of ads represented a character who would identify as LGBTQ+. Despite one in four American adults living with some type of disability, again, less than 1% of the ads featured a character with one. The research also found that 90% of ads didn’t include people of lower socioeconomic backgrounds. Read more about the topic here.

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