Each May advocates and communities recognize Mental Health Month, with the goal of raising awareness about the importance of mental health and stopping the stigma associated with it. The World Health Organization estimates that one in four people in the world will be affected by mental or neurological disorders at some point in their lives, yet countless people never seek help from a professional – often due to stigma or fear of discrimination. Over the last several years, we’ve seen conversations around mental health start to become more elevated with many influential people speaking out about their mental health. Additionally, we’re seeing unexpected partnerships, such as Burger King teaming up with the non-profit Mental Health America to promote mental health awareness and honest discourse around the realities of mental health. The fast food chain launched a limited edition collection of “Real Meals,” which includes a number of options reflecting different moods and emotions, along with an ad campaign featuring people talking about their issues with the #FeelYourWay. While the campaign and Burger King has received some criticism for using a trending social issue to promote their products, we find this interesting and unexpected collaboration that ultimately shed light on mental health and provided education on this important topic.