Virtual reality (VR) is increasingly permeating and changing the way we perceive and consume healthcare content. Below are some interesting ways of utilizing VR in healthcare and the wellness arena.

  • Teslasuit, a full body suit with a VR component, is being tested to help those with muscle damage. It can be programmed to stimulate muscles to prevent muscle wasting. Teslasuit can also be used to help with post-stroke rehabilitation and balance. The Teslasuit is set to go into production this year. View Now
  • Magic Moovr is a VR game to help stroke patients with rehabilitation. The players use motion controllers to block incoming orbs. Magic Moovr adapts to the physical ability of the player and aims to be playable at any stage of rehabilitation. It is expected to enter clinical testing in the UK and Italy in 2018 and 2019. View Now
  • MyndVR provides customized content for senior living communities across the continuum of care, from independent living to those with diagnoses, such as Alzheimer’s disease and other forms of dementia, Parkinson’s disease and macular degeneration. A large-scale pilot at senior living communities in New York, California, Texas, Florida and Kansas reported reductions in feelings of isolation and triggering of memories, while uplifting spirits. View Now
  • The Touching Masterpieces exhibit in Prague uses special gloves and VR to help blind and visually impaired users touch artwork. It offers visitors a series of 3D models of famous statues to “view” via haptic feedback in the gloves. These special gloves can show the difference between different types of materials. View Now

As healthcare marketers, we should keep a close eye on this space and potentially leverage VR in order to help improve lives and education of patients in innovative ways.