Fast Company posted an article about the resurgence of “Zombie” technologies. Remember QR codes? They were made cool again in 2018 by Snapchat. And Bluetooth? Making a comeback in unexpected ways through fashion. We’re seeing this trend pop up among our healthcare communications clients, too. Here are a few of the ways:
- Conference calls: In an effort to be more transparent – especially around milestones that may raise questions around pricing or a new category of treatment – we find ourselves recommending “old school” communications tactics including media conference calls or advocacy webinars. While unglamorous, these tactics give reporters and advocates direct access to company spokespeople and allow for more dynamic discussion among participants. They also maximize spokespeople time by allowing conversation among multiple reporters at once compared to individuals calls.
- SMT/RMT: Satellite media tours continue to be a great opportunity to deliver brand stories to broadcast and radio audiences. While not one hundred percent controlled media tactics, SMT/RMT with well-prepared spokespeople can be extremely effective and a supplement to traditional media outreach. In a day where we’re seeing news rooms get smaller and reporters get busier, SMT/RMTs are reigniting themselves as a way to get good return on investment.
- Data: Medical meetings will always be an important opportunity to share new data with stakeholders. And as we brainstorm new ideas to break through the medical meeting clutter for clients, one thing always holds true – good data is a good story. New entrants or strong, differentiating clinical trial results will resonate with stakeholders when communications clearly articulate the findings.