As PR professionals, we pride ourselves on being thoughtful as we help curate our clients’ brands. We carefully contemplate each detail – What’s the best approach? What’s the right channel? The right fit for the right audience? BUT what about our own personal brand? Sometimes they don’t get the same level of attention, but they should.

“Your personal brand is what people say about you when you are not in the room”
– Chris Ducker

From the moment you walk through our doors, we encourage our people to find and refine their personal brand throughout their career here. What does that mean exactly? In B2 terms, it’s simple: find your passion and lean in.

You want to be the queen of #CreativeHashtags and strong campaign names? I see you (and I hope you see the brainstorm invite that’ll be in your inbox in 5 minutes). Are you the master of translating data into real world impact? Let your inner science geek out. Are you 100 on patient advocacy engagement expertise? We are here for it.

With all this in mind, we know the hardest part of most days isn’t about living your personal brand, it’s about finding it as well. Our B2 employees shared some of their favorite personal branding tips:

In your own words, what is a personal brand?

A personal brand is exactly that – personal. It can mean different things to different people, but here’s our team’s take on it. It’s:

  • A tagline for your professional life
  • Embracing the things that you love – from diet coke and football to Instagram and video editing – and pulling that passion through to the work you do everyday
  • How you present yourself to the world – what you stand for, what you’re passionate about, and how you’re going to channel those qualities to propel yourself forward

What are the elements of a strong personal brand?

  • Be authentic: Stay true to who you are
  • Be focused: To borrow the words of Adam Smiley Poswolsky, The Breakthrough Speaker author, “Carve a niche, and then carve a niche within your niche.”
  • Be brave: You might need to step out of your comfort zone. Be ready for it.
  • Be patient: While it sounds cliché, finding your personal brand may be a process. Take the time, and put in the effort.
  • Be open to change: Who we are at 40 sometimes isn’t who were at 20. Don’t be afraid to evolve your brand with you.

Any advice for other looking to build his/her personal brand at work?

  • Embrace your values, strengths and interests. Improve what you want to change. Own your decisions, successes and failures in order to grow.
  • Never say no to a new experience. Learn from those you admire. Be authentic.
  • Love what you do. Don’t try to be something you’re not, and don’t be afraid to vocalize your interests.
  • Whatever it is – OWN IT. Let your personality shine through.

Whatever your personal brand is, embrace it, and as we say at B2, be all in.